Media builds the
persuasive middle
between discovery & desire.
Most ads send people straight to the point of sale. That’s a big ask from a stranger. We put a third-party story in between these moments to do the work of consideration, so the people who reach you are ready to buy, book or visit.
The trust of a good story.
The measurement of a good ad campaign.
The trust of a good story.
The measurement of a good ad campaign.
Medial creates commissioned editorial campaigns, custom audiences, paid distribution and focused publishing platforms designed to move people from discovery to desire.
We write stories people actually want to read, then put them in front of the people most likely to care. Every story gets its own audience, and your distribution budget determines how far it reaches. Every campaign is measured, so you can see the attention, engagement and action your story creates.
No ads. No related reads.
No distractions.
Your story gets the page to itself. No competing offers, no clutter, no endless stream of other content. Just a focused editorial experience designed to hold attention long enough for understanding, interest and intent to build.
No ads. No related reads.
No distractions.
Your story gets the page to itself. No competing offers, no clutter, no endless stream of other content. Just a focused editorial experience designed to hold attention long enough for understanding, interest and intent to build.
Every story gets
its own audience.
You might be used to asking a publication about its reach. The problem is that a publication’s total audience tells you very little about how many of those people will actually see, care about, or engage with your story.
Built on 20+ years of publishing experience, we pair gorgeous, distraction-free editorial with intelligent audience data and paid distribution. We identify the people most likely to care, then put the story directly in front of them.
Every story gets
its own audience.
You might be used to asking a publication about its reach. The problem is that a publication’s total audience tells you very little about how many of those people will actually see, care about, or engage with your story.
Built on 20+ years of publishing experience, we pair gorgeous, distraction-free editorial with intelligent audience data and paid distribution. We identify the people most likely to care, then put the story directly in front of them.
The places that once carried credible stories are shrinking.
The places that once carried credible stories are shrinking.
For 20 years, we’ve worked in publishing, telling stories for brands through independent editorial voices. We’ve seen what happens when the right story appears in the right environment. It carries more weight. People pay attention differently when someone credible is helping them understand why something matters.
The problem is that those environments are getting harder to find.
Newsrooms have shrunk. Lifestyle sections have disappeared. Editorial teams have fewer people, fewer pages and fewer opportunities to tell commercial stories well. And when credible placement is available, it can be expensive, fleeting and difficult to measure.
There are simply fewer places left where a brand can be talked about with real perspective, in a setting people trust.
That’s the gap Medial is built for.
WHAT REPLACES A SHRINKING MEDIA MODEL?
Credible editorial.
Real expertise.
Paid distribution.
The old model worked because skilled editors, writers and publishers knew how to tell a story people would actually read, and credible publications gave that story weight.
Medial keeps that value, then adds the part traditional publishing was never built to control: distribution. We bring together perspective + provenance, experienced editorial judgment, and paid media expertise to create gorgeous stories and put them in front of the people most likely to care.
WHAT REPLACES A SHRINKING MEDIA MODEL?
Credible editorial.
Real expertise.
Paid distribution.
The old model worked because skilled editors, writers and publishers knew how to tell a story people would actually read, and credible publications gave that story weight.
Medial keeps that value, then adds the part traditional publishing was never built to control: distribution. We bring together perspective + provenance, experienced editorial judgment, and paid media expertise to create gorgeous stories and put them in front of the people most likely to care.
Editorial people want to read.
Distribution built to make sure they do.
Editorial people will want to read.
Distribution built to make sure they do.
CAMPAIGNS & PLATFORMS
The platforms that move people from discovery to desire.
MEDIAL PLATFORM OPPORTUNITIES
Publishing platforms ready for their next chapter.
BestEver.Guide, TOAST.wine and five city-based .Community properties are available for acquisition, licensing or strategic partnership. Explore each property individually or discuss a broader portfolio transaction. Creative and marketing services can be negotiated separately.
Acquisition opportunity
bestever.guide
Travel, lifestyle and recommendations
A consumer editorial platform for travel, destinations, hotels, resorts, experiences and lifestyle brands, with recommendation-led campaign concepts.
Potential: platform ownership, campaign licensing, destination and hospitality partnerships.
Acquisition opportunity
toast.wine
Food, wine and gathering
A food and wine publishing property with chef-developed recipes, pairings, original photography, video and consumer-facing brand campaigns.
Acquisition opportunity
WESTERN CANADA
.Community is a city-based publishing network built around place, participation and reputation.
It documents how neighbourhoods, businesses, developers, institutions and organizations shape a city over time, and gives those that contribute meaningfully to their communities a credible third-party place where that participation can accumulate.
Editorial covers new and mature communities, housing, architecture, public spaces, neighbourhood businesses, local institutions, home improvement, landscaping, interiors and the people who shape everyday life in a city.
For developers, home and service brands, local businesses and major organizations, .Community creates ongoing community reputation programs built through commissioned editorial, permanent organization profiles, partnerships and paid distribution. Each new story adds to a visible record of what an organization has contributed, who it works with and how it participates in the places where it operates.
Opportunities: ongoing community reputation programs, commissioned editorial, corporate partnerships, category partnerships, local business partnerships and strategic investment partnerships.
RETAINED
empowerful.ca
Empowerful™ is a publication for midlife. It’s about the stuff that makes life feel full or flat: how we pay attention, who we spend time with, what we hear and notice, the places we live, and how we handle getting older.
It creates room for brands, experts and organizations whose work genuinely belongs in that conversation.
Opportunities: commissioned editorial, sponsored series, research partnerships, brand partnerships, strategic investment.
RETAINED
hearingempowered.ca
Hearing Empowered helps independent hearing clinics attract new patients through education, Google Search and paid media, while helping people understand what good hearing care actually looks like.
The model combines trusted educational content, relational care positioning and ongoing regional clinic partnerships to reach people already thinking about their hearing.
Opportunities: regional clinic partnerships, new patient acquisition, Google Search campaigns, paid social, relational care positioning, educational content.
SEE IT IN ACTION
View Sample Editorial + Commissioned Stories
RAVE REVIEW FROM A CLIENT
Four campaigns later, here’s what they had to say.
Working with Michelle and Steve at BestEver.Guide has been a truly wonderful experience. As the Wine Club & Marketing Manager at Clos du Soleil Winery, I had the pleasure of working with them on four food and wine pairing campaigns, and I couldn’t recommend them more highly.
From the very beginning, Michelle and Steve were incredibly easy to work with. They are patient, caring, and kind, just genuinely lovely people who bring a very human approach to their work. They listened carefully to what we were looking for, were always responsive and accommodating, and made the entire process feel effortless.
And professionally? They are exceptionally creative. The recipes they developed, the photography and imagery they produced, and the overall quality of the work were truly spectacular. They not only have a wonderful ability to take an idea and turn it into something beautiful and incredibly smart, but they also have an uncanny ability to make sense of what you are looking for and need, even when you are unable to fully articulate it yourself! An invaluable instinct and skill.
The value for money is also excellent. Their costs are incredibly reasonable, particularly when you see the calibre of what they deliver. The quality, creativity and care they put into every project far exceed what you might expect for the investment.
For us, it was a 5-star experience from start to finish. If you’re looking for talented, creative and genuinely lovely people to work with, I would wholeheartedly recommend Michelle and Steve at BestEver.Guide. They really are the best ever!
Belinda Rose-Innes
Wine Club & Marketing Manager
Clos du Soleil Winery
CAMPAIGN PHOTOGRAPHY + CREATIVE
Medial produces product, food and lifestyle photography designed to work across editorial, paid media, websites, social and campaign creative. From styled product shoots to people, places, food and real-life moments, we create the visual assets the story actually needs.
Michelle Stewart
Founder, Publisher + Media Strategist
Michelle Stewart has spent more than 20 years working across publishing, editorial strategy, media buying, audience development and branded content.
Her experience spans programmatic, paid social, Google Search, analytics, attribution, audience targeting and AI-driven discovery, giving her a rare view of the entire path from story to audience to action.
She has built publishing properties across lifestyle, food and wine, hearing, midlife and local community media, and developed commercial models around commissioned editorial, sponsorship, paid distribution and partnerships.
Michelle leads publishing strategy, platform development, audience strategy and paid media, connecting the pieces that are often handled separately: editorial, distribution, search, AI discovery and measurement.
Her focus is simple: create credible stories people want to spend time with, then make sure the right people actually see them.
Steve Stewart
Red Seal Chef + Photographer
Steve Stewart brings a rare combination of culinary expertise and visual production to Medial. He’s a Red Seal Chef, photographer and videographer with experience across food, wine, hospitality, people and product creative.
His work spans recipe development, food styling, campaign photography, lifestyle imagery, product shoots and video, giving Medial the ability to create original visual assets around the story rather than relying on generic campaign content.
Steve’s culinary background is especially valuable for TOAST, where recipes, pairings and food campaigns are developed with real kitchen expertise behind them. He understands how food needs to taste, photograph and perform as part of a broader editorial idea.
Steve leads creative production across photography, video and food, helping turn strategy into work that feels considered, distinctive and genuinely worth looking at.
OPPORTUNITIES
Partner with Medial.
Medial is growing a portfolio of focused publishing platforms, each with its own audience, commercial model and opportunity.
We’re open to conversations with people and organizations who want to advertise through them, sponsor them, help scale them, invest in them or build something new with us.
Some relationships begin with a campaign. Others grow into long-term partnerships, strategic investment or ownership conversations. We’re interested in finding the right fit for the right platform.
